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HAUTE COUTURE TEA COLLECTION

DESIGN & INNOVATION

01.

NEW YORKWhere fashion moves at the speed of the city, New York Breakfast Tea feels entirely at ease.

An icon in its own right, this whole-leaf Assam is full-bodied and inviting, with a rich, malty character and unmistakable depth. From uptown appointments to downtown shows, New York Breakfast Tea slips easily between both worlds.

02.

LONDONGrand Earl Grey elevates one of Britain’s most recognisable tea traditions with whole-leaf black tea, bergamot and a gentle hint of vanilla bean, revealing lifted notes of citrus.

Much like London itself, the familiar wears a distinctly modern edge. From Mayfair appointments to East London presentations, heritage is always in conversation with what comes next.

03.

MILANBold and polished, Breakfast King Tea mirrors
Milan’s instinct for commanding style.

A vigorous blend of black teas with rare ginseng root: intense, balanced and just a little formidable. From the Quadrilatero to the showrooms of Tortona, it keeps its composure even when fashion week is at full tilt.

04.

PARISIn the birthplace of haute couture,
Haute Couture Tea takes its natural place.

Composed with lingering notes of caramel and rose, this black tea evokes the artistry of the couturier, where exacting technique gives form to imagination. From the Grand Palais to the ateliers and galleries of the Marais, Haute Couture Tea is, quite simply, in its element.

The Story Behind:

HAUTE COUTURE TEA COLLECTION

Against the backdrop of Paris’ most creative season, TWG Haute Couture Tea Collection steps into the spotlight. A nod to the boundless creativity of haute couture, the sartorially inspired collection takes its cue from the ever-evolving worlds of fashion and art. Fashioned in step with the season, each tea brings together meticulous craftsmanship and a spirit of reinvention.

Behind this creative expression lies an extraordinary repertoire of over 1,000 rare harvests, single-estate and exclusive blends sourced from 47 tea-producing regions around the world. Selected for their character and exceptional quality, these teas reflect the diversity of terroirs and traditions that underpin the Maison’s mastery. Presented in collectible tins dressed in designer hues, the collection is a testament to TWG Tea’s enduring craftsmanship and artistry.

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