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A World of Firsts:

SILVER MOON TEA

A WORLD OF FIRST
A sentimental tea that signals a revolution – embodying heritage and modernity; East meets West sensibilities; and above all, a world of firsts.
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Fashioning Tea

A tea that has launched a thousand ships, Silver Moon Tea was birthed at the cradle of the great tea routes. An unflinchingly modern conception that showcases innovative sophistication, at the forefront of the industry; celebrating tea on a global scale and transcending borders. Its singularity is marked by a hallowed complexity that takes the art of the leaf to new heights – championing perpetual exploration and creativity, and a timeless craft that fashions the future of tea.

An icon in its own right, Silver Moon Tea signals a revolutionary force. The first of its kind, a delicate tea blend – composed of fine green teas sourced directly from the most renowned estates – complements the boldness of the mooncake; juxtaposed with a lightness and acidity that holds up against the flavours, mirroring the evolving tastes of modern tea drinkers.
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A Sense of Place

Past and present collide in the inherent beauty found in the act of creation. A defining characteristic of Silver Moon Tea: the infusion begins with the sensual warmth of a mélange of green teas. The clean base is accented with grand opening notes of a berry and vanilla bouquet; each emblematic sip is anchored by a hint of spice with a smooth, addictive trail – heralding a new kind of elegance.

An inaugural blend, created the same year TWG Tea was established, in 2008. Artfully conceived by Taha Bouqdib, Co-Founder of TWG Tea, when he first arrived in Singapore during the Mid-Autumn Festival. To celebrate the occasion, and to balance the richness of the mooncake, an olfactory interpretation was inspired. Silver Moon Tea is TWG Tea’s first exclusive blend that sparked our legacy and shapes how we fashion the world with a cup of tea.

Representative of the season, and yet universally embraced, Silver Moon Tea’s visionary allure embodies a spirit to create a tea for everyone and every occasion. Evocative of precious nature, referenced by its namesake: a nod to modernity. A sentimental tea that signals a revolution – embodying heritage and modernity; East meets West sensibilities; and above all, a world of firsts.

 


 

 

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Couture Culture

A firm testament to the brand’s affinity with art and fashion, Silver Moon Tea is not only TWG Tea’s pioneering creation but also forged the values of the maison. The first signature tea that launched our Haute Couture Tea Collection: its creative direction defined the cultural legacy of the brand – and its daring influence can be felt as the first of over 1,000 celebrated teas that have become synonymous with the house.

Championing the craftsmanship of couture, the Haute Couture Tea Collection is a bold and visual representation of the vibrancy of the runway. Featuring exquisite tea blends fashioned with the season’s de rigueur, TWG Tea takes inspiration from shifts in the collective emotions of the day – creating unexpected encounters in a teacup to discover each season.

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