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MATCHA: A CULTURAL ICON

TEA PREPARATION

A jade froth rises, whisked with grace, a past refined— heritage in bloom.

Matcha—once a secret of the Japanese, discovered centuries ago—is now the superfood du jour. Revered in Japan for centuries and hailed today as a modern superfood, Matcha is more than a trend; it is a tradition. Each cup is a tribute to craftsmanship, shaped by generations of precision and artistry.

Crafted from the finest tea leaves, TWG Tea Matcha captivates with its luminous emerald hue, velvety texture, and exquisite umami depth. A symbol of refinement, this storied tea blends ancient wisdom with contemporary rituals, offering a moment of serenity in every sip.

Crafting Perfection

A testament to centuries-old Japanese tradition, Matcha’s illustrious journey begins long before it graces your cup. The art of Matcha making starts with the crucial shading process, enhancing its sweet, umami flavour. For 20 to 30 days before harvest, the tea plants are carefully shaded, allowing them to absorb the perfect amount of sunlight and rainfall. The result is vibrant green leaves with exceptional chlorophyll intensity—a delicate masterpiece perfected over generations.

After harvest, the leaves undergo a meticulous process of steaming, drying, and grinding with traditional stone mills, transforming them into the smooth, vibrant Matcha powder cherished by tea enthusiasts. This unwavering dedication to quality ensures each cup is rich in nutrients and layered in flavour, offering a smooth, grassy taste that finishes with a subtle sweetness.

Rituals, Redefined

Preparing Matcha is a meditative ritual: an art form, a sensorial journey that invites reflection and fosters a deeper connection to the tea. Savour its natural aroma and rich umami profile, allowing each moment to unfold with quiet elegance. Embrace the tranquillity of the ritual, where every sip becomes a celebration of mindfulness and harmony.

Unveiling a vibrant green brilliance and velvety texture, TWG Tea Matcha elevates the art of tea appreciation. Whether savoured in a mindful ritual or paired with delicate pâtisserie, its layered complexity unfolds with every sip. A macaron’s subtle sweetness enhances Matcha’s depth, creating a harmonious interplay of flavours. It is an invitation to engage the senses—where aroma, umami, and tradition converge in a moment of quiet indulgence.

TEA TREND:
MATCHA AS THE MODERN SUPERFOOD

Beyond its exquisite taste, Matcha is a powerhouse of wellness. Brimming with antioxidants and vitamin C, it supports immunity and vitality, while its natural theanine content fosters calm focus—offering sustained energy and a gentle lift throughout the day. TWG Tea Matcha elevates every moment with its bright, grassy notes and smooth umami finish. A modern expression of wellbeing, it bridges ancient rituals and contemporary lifestyles—the ultimate companion for mindfulness and inner balance.

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MATCHA: A CULTURAL ICON

Crafting Perfection

Rituals, Redefined

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TEA PROCESSING METHODs Processing Method determine the variety of tea (i.e., black tea, green tea, white tea, etc.)

TEA GRADING Defines the type of leaf harvested to produce a particular type of black tea, the finest being FTGFOP1.

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SUSTAINABLE TEAS Teas sourced from plantations committed to sustainable and organic farming practices.

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TEA PROCESSING METHODs
Processing Method determine the variety of tea (i.e., black tea, green tea, white tea, etc.)

TEA GRADING
Defines the type of leaf harvested to produce a particular type of black tea, the finest being FTGFOP1.

SUSTAINABLE TEAS
Teas sourced from plantations committed to sustainable and organic farming practices.