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Haute Couture Tea
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A World of Firsts:
TWG Tea unveils a world first – Sencha Matcha, a perfect marriage of the finest whole-leaf Sencha and powdered Matcha green tea, encased in a 100% cotton, hand-sewn teabag. In pursuit of the perfect marriage, Sencha Matcha brings together the silky elegance of Sencha with the bold intensity of Matcha. Brimming with notes of seaweed, fresh grass and umami, each infusion unfolds with remarkable depth and nuance. A masterpiece of creativity and savoir-faire.
Crafted for those who seek both heritage and modernity, Sencha Matcha is a refined expression of Japan’s most prized green teas: Pristine Sencha from Kyushu Island meets the velvety richness of ceremony grade Kagoshima Matcha in a harmonious blend of freshness and complexity. With its smooth, refreshing liquor, Sencha Matcha appeals to both green tea connoisseurs and those discovering the world of green tea alike
Kyushu, Japan’s southernmost tea-growing region, is renowned for its unique terroir of mineral-rich volcanic soil and temperate climate, yielding teas with a distinctive umami depth. Kagoshima, one of Kyushu’s premier tea-producing prefectures, is celebrated for its vibrant, jade-hued matcha, cultivated under the shade to enhance its sweetness and creamy texture.
Bringing together these two distinct expressions of Japanese tea – whole-leaf Sencha, steamed to unfurl into a smooth, silky infusion, and stone-ground Matcha, renowned for its pronounced intensity – Sencha Matcha harmonises tradition and craftsmanship in a singular blend. The result is a brilliant cup with a captivating fragrance of ooika — evoking notes of seaweed and freshly cut grass – a hint of umami, and a velvety finish. Deep steaming preserves the tea’s vibrant green hue, while imparting a refined vegetal character to its flavour.
Housed in a striking grass green Cotton Teabag Gift Box, Sencha Matcha transforms the everyday into an exquisite ritual, where the finesse of Sencha meets the vibrancy of Matcha. Inside, 100% cotton, hand-stitched teabags introduce yet another TWG Tea first, thoughtfully portioned for the perfect infusion. Experience Sencha Matcha – a new modern signature, complete with stylish accessories for the connoisseur and enthusiast.
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