TWG Tea (known as Tea WG in Hong Kong), the finest luxury tea brand in the world, was established in Singapore and celebrates the year 1837 when the island became a trading post for teas, spices and fine epicurean products. A subsidiary of V3 Gourmet, TWG Tea stands for The Wellbeing Group and was founded in 2008 as a luxury concept that incorporates unique and original retail outlets, exquisite tea rooms and an international distribution network to professionals. A veritable tea institution, TWG Tea is passionate about sharing its expertise and has become a point of reference for tea lovers thirsty for knowledge.

TWG Tea tasters travel thousands of miles across the globe every year, sampling hundreds of teas in search of the most desirable harvests direct from source gardens. Offering over 1,000 single-estate, fine harvest teas and exclusive blends, as well as tea patisseries and other tea-infused delicacies, TWG Tea is internationally recognised as a true innovator with the creation of new varieties of tea every season in collaboration with the world’s most renowned estates.

The TWG Tea team takes pride in shaping the aesthetic image underpinning all the brand’s products, constantly updating the notion of TWG Tea while respecting the Asian and European traditions of elegance and beauty on which it is based, now spiced with a touch of sensuality and originality.

TWG Tea launched its first Tea Salon & Boutique in August 2008 at Republic Plaza in Singapore. This inaugural location is a nostalgic celebration of tea clippers. The timelessly chic and elegantly inventive wood-panelled tea boutique, spiced with brass weighing scales, Italian marble floors and hardwood tea counters, has carried customers away on a journey of sensations since it opened. A magnificent tea wall displays hundreds of single-estate and hand-blended teas in TWG Tea signature artisan tins. These same walls also surround a cosy 30-seat tea room furnished with warm polished-wood tables, cushioned wicker-back chairs, old photographs, fine bone china, crisp linens, hanging crystal lamps and vases of brightly-hued exotic blooms.

TWG Tea revolutionised the industry with its luxurious, trademark island Tea Salon & Boutique concept that launched at ION Orchard in Singapore in September 2009, incorporating a glamorous tea salon, a retail boutique and a takeaway patisserie counter.

Sheltered within a remarkable, specially-crafted artisanal curved glass wall, the Tea Salon & Boutique is dominated by two iconic pillars, crowned by a priceless collection of antique Russian samovars. A treasure trove of objets d’art, including a rare turn-of-the-century brass patisserie counter, one-of-a-kind glittering floor lamps and unique and exquisitely ornate mirrors, the TWG Tea Salon & Boutique’s most impressive feature is an astonishing rotating tea wall, which when turned, reveals more of TWG Tea’s magnificent array of teas.

Having fashioned Singapore into the tea capital of the world – Singapore tea exports have more than doubled since TWG Tea was founded – the brand continues to foster a reputation for innovation, consistency, taste and interior design on a global scale. Lauded and imitated by the most established luxury brands, the TWG Tea empire has moved from strength to strength with rapid expansions encompassing over 50 Tea Salons & Boutiques in the fashion capitals of 15 countries around the world, from Tokyo to London, Dubai to Shanghai, Bangkok to Seoul. Responding to customers’ ever-increasing thirst for the finest quality teas, a choice of beautiful artisanal tea wares, elegant tea gastronomy and personalised service, TWG Tea is the undisputed global leader in the luxury tea industry.

Acclaimed and requested by loyal tea-drinking customers, TWG Teas are now retailed in celebrated gourmet épiceries and fine department stores around the world – such as Harrods Knightsbridge in London, Dean & DeLuca across the United States, Takashimaya in Singapore and Tokyo, Feinkost Kaefer in Munich, El Corte Ingles in Lisbon, David Jones across Australia, and GUM in Moscow – just to name a few. In addition to being served in the lounges and on-board first-class airlines such as Singapore Airlines and ANA Airlines, TWG Tea has opened scintillating Boutiques in the airport transit zones of Singapore, Bangkok, Kuala Lumpur, Sydney and Doha, bringing a luxurious addition to TWG Tea’s retail empire and offering the perfect opportunity for tea lovers and travellers to find the perfect gift for friends and loved ones, or ask trained tea connoisseurs how to select, prepare, serve and even pair teas with an infinite variety of cuisines.

At the forefront of tea gastronomy, TWG Tea draws from its vast collection of fine harvest teas and exclusive blends, integrating a myriad of these signature teas into savoury recipes as a most precious component, imparting unique flavours, toying with taste buds, tantalising the palate, and introducing a whole new world of sensations and flavours to gourmands and tea lovers when they dine at TWG Tea. With breakfast, brunch, lunch, afternoon tea and dinner specialties, as well as trendsetting tea beverages and cocktails, tea is woven into every aspect of the meal - an unmistakable nuance that deliciously enhances each dish.

TWG Tea is passionately innovative in the conception of tea-infused patisseries of exquisite taste and uses only the purest natural ingredients. Each TWG Tea patisserie is entirely conceived, crafted and delivered by hand to ensure the very finest quality to customers. The TWG Tea executive patisserie chef and his team create these patisseries as ethereal desires – gastronomic images that are as delicious as they are fleeting, to bring you back, time and again, to the tea table and nostalgia of moments past.

To showcase the versatility of tea in sweets of all kinds, TWG Tea launched the world’s first exclusive tea-infused chocolate counter in 2011 with a selection of dozens of varieties of tea-infused chocolate bonbons, bars, coated nuts and candies. Handcrafted in our state-of-the-art chocolate laboratory, these tea chocolates offer a sweet and novel tea-tasting experience for customers in search of new experiences.

To celebrate halcyon summer days and the reinvention of tea into a tasty and fashionable ingredient, TWG Tea has also conceived 24 tea-infused ice creams and sorbets, showcased in select locations around the world. Exotic flavours such as Singapore Breakfast Tea, White Night Jasmine Tea, Bain de Roses Tea and Lung Ching Imperial enliven and delight the palate, introducing the marvel of tea to the next generation of tea drinkers.

A celebration of the innumerable varieties and manners of preparing, serving and appreciating tea, TWG Tea is a veritable tea academy and is delighted to accompany you on your travels along the tea route through these chapters and into the teacup. TWG Tea welcomes you on an unforgettable expedition of discovery!