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OUR STORY

Discover our origins and the deep passion behind the conception of our brand and products.

A MESSAGE FROM OUR CEO & CO-FOUNDER

Taha Bouqdib, President & CEO

Throughout my childhood, I was fortunate enough to taste a great variety of teas. At the time, I lived in Morocco and France, two countries that observe two very different tea ceremonies. In Morocco, tea was a universal beverage, a warm gesture of welcome shared and extended to every guest who entered the house. In France, many believed at that time that tea was reserved for the elderly, for women, or for the sick. However, I disagreed and believed strongly in an elevated status and positioning for tea, to be enjoyed and appreciated by all.

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Upon moving to Paris many years later and working in the tea industry, I began to advocate that the taste of tea be treated with respect and emotion. After poring over the Cha King written by the grand tea master Lu Yu, I began to better understand the myriad varieties of tea and learned to recognise the flavours of each, be it floral, fruity, or spicy. I came to understand that tea is the expression of an art practised in a unique manner from one region to another and from one country to another. I also began to travel extensively, visiting the tea routes of China, India, and Japan. During those expeditions to tea estates, I discovered the root of my passion for tea.

By tasting my way through hundreds of harvests and comparing tea gardens and the terroir specific to each tea-producing country, I gradually progressed from an aspiring enthusiast to a person with much deeper knowledge of this noble beverage and its source. I transformed my bedroom into a laboratory of expertise in search of the most exquisite tea delights and trained my palate to recognise their infinite variations and flavours. This continued for over 15 years.

“Tea is the expression of an art practised in a unique manner”
 

– Taha Bouqdib
Upon arriving in Singapore, I tapped on all those years of study to better share my love of tea with tea drinkers in Asia, where my passion for tea was first ignited. I decided to serve tea in a new manner, prepared very differently from the codes that were established in Asia thousands of years ago. However, a profound respect for the past, as well as humility and harmony are always preserved in our boutiques and tea salons. This is why at TWG Tea I take great care to share only the very finest harvest single estate teas and handcrafted blends with you and tea drinkers around the world.

One last word: tea is for me, above all things, a SENTIMENTAL beverage.
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TWG TEA COLLECTION

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TWG Tea’s collection – the largest in the world – numbers well over 1000 different single-estate, fine harvests and exclusive tea blends from all of the tea-producing countries. Committed to offering teas directly from source gardens, TWG Tea understands the evolving tastes of the modern tea drinker, and has developed special varieties in collaboration with the most renowned tea estates.

TWG Tea also offers limited edition teas and seasonal blends, and is constantly sourcing, innovating, expanding and refining the teas in its collection. Established at the epicentre of the world’s tea-producing region, TWG Tea tasters assiduously ensure that their selection is always of the very highest quality, to maintain the consistency and freshness of each harvest.

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TWG Tea

TEA ACCESSORIES

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Elegant tea tins, a myriad of hand-blown glass, porcelain, stoneware and cast iron teapots, fine bone china teacups, saucers, creamers and sugar bowls, as well as tea filters and tea scoops of all sorts can be found in the TWG Tea accessory collection. The translucence of gold-inflected crystal – a prism of hand-painted hues – and the lustre of silver, platinum and gold all lend their defining attributes to one-of-a-kind TWG Tea accessories, to delight the eye and enliven the taste buds.

If tea preparation and service often seem steeped in tradition, stylish and timeless TWG Tea designs will certainly appeal to modern tea drinkers in their adaptation of tradition to the contemporary tea table. Reminiscent of the genteel custom of offering the gift of tea and mindful of the demands of today’s customers, TWG Tea continually reinvents, artfully packages, and beautifully wraps tea accessories that are elegant, fashionable and conceived above all to give pleasure and to reflect a quality of life. Everywhere, at every moment, TWG Tea appeals to the emotions and the joy of sharing.

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TWG TEA TAKEAWAY

TWG Tea invites customers to choose from 450 different varieties of tea to take away -- the largest such menu in the world – served hot or iced. With over 130 teas, the takeaway counter invites customers of all walks of life to experience the TWG Tea difference.

Always intent at testing the frontiers of innovation, TWG Tea has designed an exceptional takeaway cup which mirrors– quite literally – its signature gilded teapots, and nestles into designer carriers fitted with accompaniments to complete the tea tasting experience. Prepared according to the brand’s exacting standards, each tea ordered for takeaway is prepared individually and fresh using careful infusion methods and special filtered water, served hot or poured over full cubes of ice.

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